A July for the Books
July was a monumental month for GAME7 and one I'll never forget.
For years, Cosmoprof Las Vegas has been the premier event in the beauty and personal care industry, so there was no better place to officially introduce GAME7 to the world. The response exceeded every expectation.
A huge thank you to the incredible team at ADM2 Exhibits & Displays for bringing our vision to life. They helped create a booth that truly captured the GAME7 experience, giving visitors the feeling of walking into a locker room and introducing them to what our brand stands for.
It was also incredibly rewarding to reconnect with so many familiar faces while meeting countless new ones. Over three days, our team spent nearly every minute talking with retailers, distributors, and industry professionals. The feedback was overwhelmingly positive, and I left more confident than ever in the future of GAME7.
Speaking of our team, I couldn't be more grateful. Their passion, energy, and belief in our mission were evident in every conversation. I truly believe people could feel how much they cared, and I couldn't have done it without them.
Looking ahead, our focus through the remainder of the year is clear. We'll continue growing our direct-to-consumer business through Game7Men.com and Amazon while thoughtfully expanding into retail. You will slowly but surely begin seeing GAME7 on shelves, and we're excited to build the brand the right way.
One of the things I'm most proud of is that we're able to grow while giving back. This month, GAME7 supported Blood Cancer United's Scenic Shore Bike Ride, which raised an incredible $2.1 million in the fight against blood cancer. We were honored to sponsor the transportation buses for the riders and provide our products in the shower facilities after they crossed the finish line.
We also have an exciting announcement coming soon. GAME7 will be partnering with our first NFL player. While we can't reveal who it is just yet, we'll leave you with one hint: he's well known for his flowing locks.
To close out the month, I had the opportunity to take an unforgettable golf trip to Cabot Cape Breton in Nova Scotia with my dad, my friend Nick, and his dad Pat. Spending that time with my dad at one of the most beautiful golf destinations in the world was something I'll always cherish. The golf was spectacular, the seafood was outstanding, and the company was even better.
Thank you to everyone who has supported GAME7 so far. Whether you've purchased a product, shared our story, offered advice, or simply encouraged us along the way, you've helped make this journey possible.
We're just getting started.
Chris Pagliarulo
Founder, GAME7 Men's Grooming